Philadelphia, PA | December 5, 2017 | Integress, a leading data management and monetization services firm, has published a White Paper, “Enabling Data Monetization: A Playbook for Handling Common Challenges” that offers tips for mid-sized organizations to better prepare for successful data management initiatives.
The term “data monetization” was first associated almost exclusively with selling and trading data to attract and enrich partner relationships. Recent innovations like master data management, modern business intelligence (BI) tools, and advanced analytics, provided organizations with new ways to monetize enterprise performance improvements by increasing revenue and operational effectiveness.
“The difference between traditional BI and data monetization is the difference between just monitoring dashboards and reports and making data more actionable,” said Dave Taddei, Founder and CEO at Integress. “Our white paper addresses challenges for leading with business outcomes, evolving analytical curiosity, defining terminology, and approaching technology the right way.”
Download the Data Monetization White Paper.