Regardless of your industry, there are a percentage of your customers who are highly profitable, a percentage that are marginally profitable, and a percentage that are not profitable. Each customer is a unique opportunity for targeted marketing to increase their value to your business.
Integress helps to accurately segment customers and provide insights in what each segment values most. We leverage (or show you how to leverage) analytics to assess and categorize each customer’s profitability – Customer Lifetime Value (CLV) – by segment and microsegments. This helps to inform your company where to spend marketing and product development dollars for best return on investment (ROI).
These efforts also help your company gain insights into how to move customers from a less profitable to a more profitable position.
By pairing this information with an analytic campaign evaluation framework, your organization can evaluate, prioritize and reliably forecast results and return on market investment (ROMI) of marketing campaigns.
Improving profits beyond basic customer retention and acquisition through cross-selling and upselling is based on detailed insights into customer, product/service, and marketing campaign data. By leveraging our experience, you can help your organization get the most out of its marketing budget.
Our specialty is data and that’s all we do