Companies do business with you because you fulfill certain needs. Understanding what the customer needs from you—at every point of their journey—is critical to providing the best customer value. By better understanding your customer's journey, especially before and after each transaction, you can determine where the inflection points are and whether taking action—and what action to take—makes sense for you and the customer.
For example, if a customer is in the early stages of engagement, what’s the best way to serve them? Is offering a starter package better than offering the full version?
Data is all we do!